Posting on social media when you have the largest audience obviously makes sense.
You want the most eyes possible on your content, which can lead to more interaction, which can lead to the algorithm — because why just have things in chronological order, right? — putting your pages in people’s feeds more often. But, it also shouldn’t be just a blanket practice either.
The thing about the written word is, you can plainly see it.
If you’re having a verbal conversation with someone, they aren’t seeing the spelling, grammar or structure of what you’re saying; none of it really matters in that case. When something is being read, however, that something is both seen and judged.
Knowledge is power, and always will be.
The thing about knowledge when it comes to promotion, though, is it still has to be executed well. Having the skills is obviously key, but if what you’re doing is missing the mark because your target audience can’t quite relate, you’re hurting yourself.