Posting on social media when you have the largest audience obviously makes sense.
You want the most eyes possible on your content, which can lead to more interaction, which can lead to the algorithm — because why just have things in chronological order, right? — putting your pages in people’s feeds more often. But, it also shouldn’t be just a blanket practice either.
Creator Studio has been around for most of the year on Facebook and Instagram, but I have been simply using the two as per usual until yesterday.
It was then that I literally scheduled one Facebook post on a page itself, went to another page to do another one and…the schedule option was gone: